Rebranding a fleet is mostly a scheduling problem. The design is the visible part, but the hard part is moving dozens of working vehicles through removal, surface checks and installation without leaving routes uncovered. A company name change, a merger, a new logo, a lost contract or a new client's livery all create the same challenge.
We plan changeovers around your operations, with the right materials for the old and new graphics and a clear sequence for the vehicles.
Types of changeover
Not every rebrand needs full removal. A logo refresh may only need new door decals and updated lettering. A name change may need new lettering plus new printed panels. A complete identity change often means stripping the old wrap and installing a new one. A vehicle moving to a different client on contract may need only a panel overlay.
We assess each vehicle individually, since a fleet seldom has uniform condition.
- Logo or contact-detail updates
- Name changes requiring new panels and lettering
- Full livery replacement
- Contract-specific livery changes
- Vehicle sale or return branding strip
Audit and planning
A changeover starts with an inventory of vehicle types, existing graphics and surface condition. We record which vehicles can take overlaid graphics and which need old film removed. The result is a plan that sets the order, the number of vehicles per batch, and where each batch will be handled. Plans can be phased across weeks to match peak seasons and vehicle availability. See fleet branding solutions for the wider process.
Removal and design
Old graphics are removed carefully and replaced with new ones built from a fleet template. Read about this on graphics removal and replacement and vehicle branding design. Where vehicles of different ages carry different old livery, removal times vary, and the schedule accounts for that.
Material choices
Materials depend on what stays and what goes. Overlaying a new film on an old one is rarely recommended unless the old film is sound and the design allows. Cast vinyl suits full wraps. Calendered film suits flat panels and lettering. Reflective film is added where night visibility is wanted. Warranties depend on the material and application and are confirmed on your quotation.
Installation and preparation
We can install at our studio or at your depot through on-site installation, subject to site conditions and scheduling. Ask drivers to deliver washed vehicles with load areas cleared, following the vehicle preparation guide. Once finished, we sign off each vehicle with you.
What we need to quote
Send the number and types of vehicles, photos of the current livery on each type, the new artwork or brand guide, the dates you need completion by, and the locations of the vehicles. For large fleets, use the fleet quote page.
Suitable branding options
At a glance
Fleet rebranding is mostly a scheduling challenge. The design is the visible part, but the harder task is moving dozens of working vehicles through graphics removal, surface checks and installation without leaving routes uncovered. A company name change, a merger, a new logo, a lost contract or a new client contract can all trigger a fleet changeover, and each one needs a plan that keeps deliveries and passengers moving.
A good rebranding programme starts with a vehicle list: type, age, current graphics and where each unit is based. From there vehicles are grouped into batches, graphics are removed where needed and new branding is fitted in a set order, so the fleet changes colour in step rather than looking half old and half new. Operators across South Africa, from Johannesburg and Pretoria to Durban and Cape Town, use this approach for vans, trucks, buses and trailers, and work can be done at the depot or at the studio in Rivonia, Sandton. A clean handover also helps when vehicles return to lessors or move to new contracts. Request a fleet rebranding quote with your vehicle list and target dates so we can propose a workable plan.
Common questions
Can the old graphics be covered with new ones?
Only when the existing film is sound and the new design allows. In most rebrands we remove old film first for a clean bond.
How do you avoid taking all my vehicles off the road at once?
We split the fleet into batches and sequence them around your routes and peak periods.
Can the changeover happen on weekends?
Scheduling depends on our availability and your site access, and is confirmed at quotation.
What if my vehicles have different old liveries?
We assess each type and plan removal times accordingly.
Do you handle one-off changes, such as a vehicle sold or leased out?
Yes. Single-vehicle removal and strip-back is quoted like any other job.