A bus advertising campaign puts a message on the move: a product launch, an event, a public notice, a seasonal promotion. Behind every campaign vehicle is the same practical work: artwork prepared to the vehicle, printing, installation and removal. That is the part we do.
We brand vehicles that the customer owns or operates, and we can work with operators and media owners on advertising campaigns. We do not sell advertising space on third-party buses unless that is confirmed at enquiry. If you want to buy space on someone else's buses, raise it at enquiry so we can say whether it is possible; otherwise speak to the operator or a media owner directly.
What we can brand
- Bus rearhigh-visibility campaign panel
- Bus sideslarge-format advertising panels
- Full wrapwhole-body campaign
- Window lineperforated film with a campaign image
- Frontoperator branding retained
- Doorscampaign call to action
Who this service is for
Three kinds of customer use this service. Operators who want to carry their own promotions on their own buses. Operators who sell space to advertisers and need a reliable team to produce and fit the artwork. Media owners and agencies who have a contract with an operator and need the graphics produced and installed to the brief. In each case we need to know who owns the vehicle, who approves the artwork and who is responsible for removal.
Campaign formats
Campaign graphics range from rear panels and side panels to full wraps. Rear panels are fitted around lights and the plate, and side panels between windows and door gaps. Full wraps are used for high-impact campaigns. Perforated window film may be used where operator requirements allow. See bus rear branding, bus side branding and full bus wraps for the formats in detail.
Artwork, approvals and compliance
Campaign artwork needs approval from the advertiser and the vehicle operator, and sometimes from a municipal or regulatory body. We prepare print-ready files from your artwork or build them from your brief, then send a vehicle-template proof. Content rules for advertising, including restrictions on certain products, are the responsibility of the advertiser and operator; we do not advise on or certify legal compliance.
We also keep campaign graphics clear of lights, plates, mandatory markings and the driver's field of view.
Installation, removal and rotation
Campaigns end, and graphics must come off cleanly. We choose materials with that in mind, and we can plan removal as part of the original job. Where a campaign covers several buses, we can stage the installation to match your depot schedule, subject to location, project size, site conditions and scheduling. Timelines and costs are confirmed on your quotation.
Suitable branding options
At a glance
Bus advertising campaigns put a product, event or public message on vehicles that travel through the busiest parts of town every day. Campaigns can be as small as a rear panel on a handful of buses or as large as full wraps across a route, and success depends on a clear message, correctly sized artwork and a consistent finish on every vehicle. Bus advertising campaigns work best when the message is short, the artwork is bold and the installation is checked on every vehicle before it leaves the depot.
Bus & Truck Branding South Africa produces and installs bus advertising campaigns for brands, agencies, events, property developers and public information programmes. We work with operators and media owners who control the advertising space, and we handle the design preparation, printing and fitting once the vehicles are confirmed. Campaigns can run in Johannesburg, Pretoria, Cape Town, Durban and other cities, with matching artwork supplied to each depot. Tell us the number of buses, the panels you want covered and the campaign dates, and we will prepare a quote and a production plan. Visits to the studio in Rivonia, Sandton, are by appointment only.
Common questions
Can you sell me advertising space on a bus?
Not as a standard service. We do not sell advertising space on third-party buses unless that is confirmed at enquiry.
Can you install a campaign for my agency?
Yes, where the vehicle operator has agreed. We produce and fit the artwork to your brief.
Who approves the artwork?
The advertiser, the vehicle operator and any body whose approval is required. We provide a vehicle-template proof for approval.
Can you remove the campaign afterwards?
Yes. We can plan removal at the start and restore or rebrand the vehicle.