A rollback truck has a flat bed that slides back and tilts to the ground so a vehicle or machine can be winched on. The truck is used by car transporters, equipment movers, dealerships and workshops that need to carry loads that cannot be driven.
The bed is mostly steel plate. Its sides are narrow and exposed to wheels and chains, so the branding concentrates on the cab, headboard and fixed side panels instead.
What we can brand
- Headboardprimary logo and service line
- Cab doorsname and fleet number
- Fixed side panels below the bedlogo
- Bed side railsnarrow strip or reflective trim
- Rear of bedreflective strips
- Cab roofoptional fleet number
Bed sides and deck
The bed rails and decking see constant contact with tyres, straps and winch cable. We avoid applying graphics where wheels or chains travel. Narrow bed sides may take a small logo or reflective strip, while the deck itself stays unbranded.
On trucks where the bed stays in a horizontal position when travelling, the side panel below the bed is the main visible area.
Headboard and cab
The headboard behind the cab is the most stable large surface, since it does not move with the bed. It is also the first thing a customer sees when the truck arrives for a pick-up. We often treat the headboard as the main branding panel, with a clear business name and service line.
Cab doors carry the name, a fleet number and any approved operator information.
Winch, lights and controls
Winch housings, controls, light bars and tie-down points must remain accessible and visible. We do not cover them. Graphics near these items are placed to leave a margin so operators can reach and inspect them freely.
Rollback versus recovery trucks
Rollbacks overlap with the equipment used for roadside recovery, and many operators use them for both transport and recovery. Recovery and tow branding, including recovery truck branding, has its own requirements for reflective markings and sector rules and is covered separately. For non-recovery transport, this page applies.
Planning the job
Send photos of the headboard, both cab doors, the side panels beneath the bed and the rear, with the make and model. Tell us whether the truck is also used for roadside work, because that changes the reflective and marking considerations.
We confirm which areas can take graphics, prepare artwork for your approval and give timelines and material warranty information on the quotation.
Rollbacks are often hired out or used by several drivers, so a clear company name and a fleet number on both doors help dispatchers and customers identify the right unit at a yard or breakdown scene.
Suitable branding options
At a glance
Rollback truck branding applies to tilt-bed and slide-back carriers used by car transporters, towing firms, dealerships, workshops and equipment movers. The flat bed slides back and tilts to the ground so a vehicle or machine can be winched on, which means the bed, headboard, winch housing and side rails all need graphics that survive heavy use. A clearly branded rollback also works as a roadside advertisement every time it recovers a vehicle in front of other motorists.
We design rollback truck graphics so the bed edges, tilt hinges and winch area stay free of film that would be scraped or torn, and the key branding sits on the headboard, cab and side panels where it will last. A prominent company name and contact line suit towing and breakdown work, where drivers look for a number quickly. Reflective strips and amber warning details are kept in view. Operators in Johannesburg, Sandton, Pretoria, Midrand, Centurion, Durban and Cape Town can request a rollback truck branding quote for one carrier or a full recovery fleet. Photos of the bed and headboard help us price and design accurately.
Common questions
Can you wrap the bed?
The bed deck is worn by wheels and chains, so we do not apply graphics there. Fixed panels are better choices.
Will graphics be damaged by the tilting action?
We keep graphics off the hinged sections and moving joints.
Is this page for tow trucks?
Tow and recovery vehicles have separate pages with additional visibility and sector requirements. See recovery truck branding.
Can I add a phone prompt?
We can include a prompt such as 'call us' and add your contact details through the template.