A box body or a trailer side can be several metres of uninterrupted surface. Used as an advertising panel, it carries a single bold message to drivers beside and behind the vehicle, on highways and in urban traffic, every day the truck is on the road.
We brand vehicles that you own or operate. We can also work with operators and media owners on advertising campaigns where several vehicles carry a coordinated message. We do not sell advertising space on third-party vehicles unless that is confirmed at enquiry.
What we can brand
- Box body sidelarge flat message area
- Rear doorfollowing-traffic message
- Trailer sidelong panel
- Refrigerated bodysmooth panel
- Roof-line headername strip
Panel options
Advertising panels come in three forms. Direct vinyl panels apply printed film straight to the body, which suits smooth-sided boxes, refrigerated bodies and curtain-free trailers. Rigid or framed panels are printed boards or aluminium sheets mounted to the body, helpful where the surface is corrugated or where the message must be swapped often. Hybrid designs use a framed section on the side and vinyl on the rear.
Rear panels are particularly valuable, since following traffic sees them for the longest time.
- Side panels on box bodies and refrigerated trucks
- Rear door panels
- Trailer side panels
- Roof-line or header panels
- Swap-out framed panels for rotating campaigns
Design process
Panel design is about reading distance and traffic speed. We design with a single headline, a short supporting line and one clear call to action. Fine print and long phone strings are cut or enlarged. Colours with strong contrast between background and message perform best, and panels are checked against rib lines, hinges, bolt heads and lights.
If you are supplying artwork for an existing client, send it early so we can confirm it meets artwork requirements at the scale of the panel.
Material choices
Vinyl panels use calendered or cast film with a laminate, chosen for the surface profile. Ribbed or riveted bodies need conformable cast film. Rigid panels use printed aluminium composite or similar board, finished with edge protection and secure fixings. Reflective elements can be added to edges or the rear, see reflective vehicle branding.
Material warranties depend on the material and application and are confirmed on your quotation.
Preparation and installation
Vinyl panels need a clean, sound surface, so previous branding is removed first. Framed panels need a mounting check: the body structure, drilling positions and any weight limits are confirmed before fitting. We install at the studio or at your depot, subject to site conditions. See on-site installation.
Care and changeovers
Wash panels with soft brushes and avoid aiming jets at edges. When the campaign ends, vinyl panels can be removed and replaced, see graphics removal and replacement.
What we need to quote
Send the body type and make, panel dimensions or clear photos with a reference measurement, whether the surface is smooth or ribbed, the message and the number of vehicles. Say whether you want fixed vinyl or swap-out panels.
Suitable branding options
At a glance
Truck and trailer advertising panels turn the side of a box body or trailer into a large, steady message for drivers beside and behind the vehicle. A box truck or trailer can offer several metres of uninterrupted surface, so a single bold design on highways and in city traffic is seen by thousands of people on each trip. For many businesses, advertising on trucks and trailers is a cost-aware alternative to static signs, because the vehicle already works for you every day.
Panels can be printed film applied directly to the body, rigid sign boards fixed to frames, or a mix of both, depending on the surface and how long the message should run. Strong panel design uses large type, high contrast and very little text so that it reads at a distance and at speed. Operators in Gauteng, KwaZulu-Natal and the Western Cape use trailer advertising panels for their own brands and for the products they carry. We brand vehicles that you own or operate. Request a quote for truck and trailer advertising panels and send us the vehicle dimensions and your key message. We can also advise on panel sizes that suit common box body and trailer dimensions.
Common questions
Do you sell advertising space on other people's trucks?
No. We brand vehicles you own or operate, and can work with operators and media owners on campaigns, unless sales of space are confirmed at enquiry.
Which is better, vinyl or a rigid panel?
Vinyl suits smooth bodies and permanent messages. Rigid panels suit ribbed surfaces or messages that change often.
Can panels be fitted to a refrigerated body?
Yes. Smooth insulated bodies are good for vinyl. We avoid drilling into insulated structures unless approved.
How do I plan a campaign across several trucks?
Share vehicle types and the number of units. We design a version for each body type and schedule batch installation.
Can the panel message be updated?
Vinyl panels can be overlaid or replaced, and framed panels are swapped.